Personality tests are everywhere. From hiring decisions to dating apps to viral quizzes online, they promise to tell us who we are and how we fit into the world. There is something comforting about seeing ourselves reflected in neat categories, but the question is whether those categories are as accurate as they feel. The fascination with personality is not new. Ancient Chinese officials evaluated character for job placements more than 3,000 years ago, and Hippocrates linked

Be Yourself Is Terrible Advice: The Neuroscience of Authenticity You have probably heard the advice to “just be yourself.” It sounds inspiring on a coffee mug or a motivational poster, but when you actually try to live it out, you quickly realize it is not that simple. Authenticity is not a switch you flip on. It is a process, and often a difficult one. Most of us have spent years constructing a version of ourselves that is part real, part performance, and part survival strat